Lucidity Drives 21% Lift for Toyota
Lucidity creates the transparency advertisers need to fight fraud. In our campaign for Toyota, we authenticated every impression and click while blacklisting sites and apps with high levels of discrepancy. By shifting budget to higher performing sites mid-campaign, we were able to help Toyota achieve a 21% lift in campaign performance.
To read exactly how we did it and other important takeaways, download the full study below.Download