We are Lucidity
We believe you should get exactly what you pay for. So we built this company to help you ensure that you do.
That’s what we’re about.
These guys run the show
CEO & Co-Founder
Read About Sam
CTO & Co-Founder
Read About Miguel
President & Co-Founder
Read About Sam
Born in Seoul, Sam settled with his family in Brooklyn as a child. He won a scholarship to the prestigious Poly Prep Country Day School and later, Phillips Academy Andover. His early career plans focused on science until he realized life in a startup suited him better than life in a lab.
After graduating from Columbia University, Sam worked at an incubator which taught him the foundational analytical and strategic planning skills that go into launching a business. When that company was acquired, he moved to Vietnam for the World Bank to learn about global business. He later started Edgepoint Group, a firm trading Vietnamese commodities in the U.S. market and his passion for building successful companies began. Sam later founded mobile ad company, The Mobile Majority (now Gimbal) and ESDF Management, a video game production and finance fund. While starting and running companies, Sam squeezed in getting an MBA from the University of Chicago.
Sam is CEO at Lucidity, his 4th enterprise, which was named Blockchain Startup of 2018 at the Block Awards and Best Marketing Analytics/Attribution Platform by Digiday. Lucidity is an advertising analytics company that creates the transparency brands need to drive more effective campaigns.
Miguel Morales is a systems/application software architect with more than 10 years of industry experience, including developing blockchain-based advertising technology. As a full-stack developer, he has deployed decentralized applications on blockchain, built high-frequency web applications, designed data pipelines for machine learning and real-time predictions, designed automated cloud infrastructure, and built mobile applications. He has also been involved in multi-stage development processes for products, systems, and applications.
In 2012, Morales joined Sam Goldberg and Sam Kim as the first engineer at The Mobile Majority. As VP of Engineering, Morales designed and implemented various technical systems used in high-frequency digital advertising. He helped establish the company’s design and development processes, including sprint planning, code reviews, scheduled deployments, monitoring and alerting, and quality assurance processes.
In 2016, Morales left The Mobile Majority (now named Gimbal) to found his own consultancy business. He was a core contributor to blockchain company MetaX’s adChain. In the summer of 2017, Morales reconnected with the former co-founders of The Mobile Majority, Sam Kim and Sam Goldberg, to found Lucidity.
As CTO and co-founder of Lucidity, Morales and his team engineered a blockchain infrastructure designed to handle the high processing speeds and privacy needs of digital advertising. He also spearheaded the company’s involvement with the leading advertising governing body, the IAB, culminating in the first ever blockchain pilot program. The pilot brought together some of adtech’s best technologies and advertising’s biggest brands, including Toyota, and would go on to provide a 21% lift in campaign performance on top of existing fraud and verification solutions.
Sam Goldberg is an entrepreneur with a diverse background and has founded multiple companies. In addition to his professional activities, he serves on multiple non-profit boards including being on the Board of Directors and Board of Trustees of JNF USA, Board of Councilors at University of Southern California Gould School of Law, a University of Southern California Ambassador, and a charter member of the University of Southern California Blockchain Industry Advisory Group.
Chief Operating Officer
Read About Nikao
Read About Molly
EVP Business Development
Read About Jed
Nikao Yang is COO at Lucidity, responsible for driving all aspects of the company’s operations. Prior to Lucidity, Nikao co-founded AdColony, a mobile video advertising company, which was sold for $350 million to Opera Software in 2014. At AdColony, Nikao led teams responsible for business development, marketing, sales and operations from launch through the company’s acquisition and integration into Opera.
Prior to AdColony, he held marketing and strategy roles at Toyota Motor Sales, Del Monte Foods and the Walt Disney Company. Nikao received his MBA from the UCLA Anderson School of Management and his BA from UCLA where he graduated with honors.
Molly Moriarty oversees Lucidity’s marketing strategy and is responsible for evangelizing our offerings for advertisers across the digital media landscape.
Prior to Lucidity, Molly was SVP of Global Marketing at mobile video advertising company AdColony where she spent 5+ years managing all aspects of marketing. Molly was an early member of the AdColony team where she launched several first-to-market proprietary technologies for digital advertisers and publishers. AdColony was acquired by Opera Software in 2014 for $350 million, becoming one of the most successful scalable ad tech exits in LA.
Prior to joining AdColony, Molly was Director of Communications at digital advertising company TrueX Media (later acquired by FOX) where she led marketing communications and media relations. Before SocialVibe, Molly worked in marketing at FOX Broadcasting Company where she did integrated marketing and publicity for primetime television shows.
Molly earned her BA at Yale University and holds an MA in Communication Management from the USC Annenberg School for Communication & Journalism. She was named one of Business Insider’s “Most Powerful Women in Mobile Advertising” in 2014.
Jed brings a decade of ad tech experience to the team at Lucidity, most recently as SVP Programmatic at AdColony. Jed began his career with Nielsen Business Media (now Prometheus Global Media) and spent several years as a strategy consultant with Deloitte Consulting before joining Clear Channel Radio (now iHeartMedia) to lead digital business development. After working to launch the iHeartRadio app, the gaps in mobile ad tech were clear. He shifted from media to ad tech and built publisher businesses first at InMobi then Rubicon Project, where he was the first hire to focus on mobile, eventually building it to a 9-figure business.
Jed holds a BA from Tufts University and an MBA from NYU Stern.
Read About Marcelo
Marcelo Wiermann is a techie with 10+ years of experience in the field. Having worked as a software engineer, founder, systems architect, engineering manager, director, executive and, on occasion, the guy who sweeps the floor or changes the coffee filter, Marcelo has lived and breathed the hustle and bustle of tech companies from day one. Throughout his career he contributed to the design, building and project management of large scale systems, award winning UIs and high performance organizations.
Marcelo served side-by-side with Miguel, Sam Kim and Sam Goldberg at The Mobile Majority from 2013 to 2017. More recently, Marcelo served as Director of Engineering at one of Europe’s largest e-commerce platforms.